Daniele aka danXzen was born as a skater. He produced his first skateboard videos as a teenager to find sponsors.
In young age he studied photography and art direction, at the same time he took a series of photographic exhibitions which led him to the “big Torino” (two years of Italian photography) in 1998.
Evolving from photography, he turns into video and web art as well. During his school years he gained the knowledge of video making, graphics and postproduction that will become the basis of his way of working.
In 2003 he starts working as AD on various sets, and in 2005 he directs his first music clip, and during the years he has worked with some of the biggest names in Italian pop music, but also produced some of the most cutting edge independent videos.
Matured as a director, he turned into the world of advertising in 2009, where he began to work for many famous fashion brands as Hogan, Diesel and more.
At the same time he keeps on working with Mtv, Nickelodeon, Comedy Central,… that gives him the opportunity to vent his creativity.
In 2010 his video “Beer Gloss” for Heineken won the 3rd place at Cannes Film Festival.
This award allowed him to consolidate his name in the advertisement world and to work for many international brands such as :
Fiat, Citroen, Toyota, Peugeot, Subaru, Coca-cola, Samsung etc. Working with production houses as: Havas, jwt, DLV BBDO, Ogilvy , Mc Cann, Leo Burnett, Armando Testa. ETC
He currently lives, works and skates between Milan and London.